Shop Now menu-icon
author headshot

Visual Flow

Using DVLOP's camera profile technology, we're able to create a unified starting point for our Color Engine. What does this mean for you? Consistent colors regardless of your camera's make and model.

Supported Software

• Adobe® Lightroom® 4 or later (Classic)
• Adobe® Camera Raw CS6 or later
• Adobe® Lightroom® CC Desktop 1.4 or later and Mobile (Non-Classic)

No. 07

The Pure Pack

Tuned For Impossible Things

Pure offers photographers a clean editorial look with a subtle matte finish. Think of a cinematic 35mm film that makes subtle adjustments to the overall color palette while remaining faithful to the look of the scene, camera, and lens choice. This look is ideal for photographers who want to achieve a refined editorial feel without their images looking “edited.”
• Pure Pack Installer (Powered by DVLOP)
• 10 Lighting Condition-Based Presets (Pure Pack)
• Lighting conditions include: Soft Light, Hard Light, HDR Natural, Backlight, Tungsten, Tungsten Mix, Over Saturated, Green Tint, Black & White

$110.00 Buy this pack very-long-arrow Created with Sketch.

Pure + AI Retouch Bundle

$260 $220 Buy the bundle very-long-arrow Created with Sketch.

Pure + AI Retouch Bundle


• The Pure Pack (Visual Flow)
• AI Retouching Toolkit (Visual Flow)

The Pure Pack

Soft light

• Clean and Editorial Style That Maintains Skin Tones
• Includes 10 One Click Presets
• Patent Pending Lighting Condition Based Development
• Created by SLR Lounge and DVLOP
• Tested and Refined with over 10,000 Images



Learn how to use these presets to maximize the potential of each image.


Receive free updates to each pack as we tweak and refine over time.


Join thousands of creatives to stay inspired in our Community.


One-Click Presets for every lighting condition will save you hours each job.


Presets Compatible with Lightroom CC, Classic, Mobile as well as Adobe Camera Raw. Retouching Kit for desktop only.